Each answer below is written to be quoted whole.
Gord Ventures backs companies that do not belong to an existing thesis in the group. Where a company fits a vertical, it goes to that vertical’s Ventures arm; where it fits none, it is underwritten here rather than declined for want of a category, and a vertical is formed around it if enough of them accumulate.
A vertical earns its own Ventures arm when it has deal flow of its own — enough companies arriving in a category that a dedicated arm sees more than the parent would. It earns a Capital arm later and separately, when it has a balance sheet to allocate. Neither is granted at formation, and the gate is published so it can be checked.
Gord Ventures underwrites on the group’s standard formation terms rather than a bespoke instrument per deal, because a standard term sheet is the only version a founder can compare honestly against another offer. Where a position is taken, its instrument, percentage and date are recorded in the estate’s ownership register.